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How to unlock your full potential and start building your dream brand & business

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By Sulman Husain | June 10, 2021
Approx. read time: 5mins

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Why people choose one brand over another
Six questions you need to answer in order to unlock your full brand & business potential

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Let’s say you’re in the market for a new couch.

Your budget is $2000. After a quick Google search, you find two local shops nearby, both of which have stellar reviews and a great selection.

Upon browsing, you learn Business A has a couch you like for $1800, and Business B has a similar, but slightly better couch for $2300. You debate whether the $500 difference is in fact worth it. After all, it’s $300 over your budget.

Then you learn Business B is owned by a single mother who built the company against all odds to help support other single parents in her community, many of whom are also her employees.

Suddenly, it hits different. Maybe now the price feels worth it? Especially if you were also raised by a single parent.[/vc_column_text][vc_empty_space height=”100px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1616818563682{margin-top: -35px !important;margin-bottom: -35px !important;}”][vc_column][vc_single_image image=”1360″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1616719845506{background-color: #f2f2f3 !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”100px”][vc_column_text]

Why?

Why does your brand exist?
What is your purpose besides making money?
What problem are you trying to solve?
Why is it important?
Who are you doing it for?
What specific transformation are you most committed to helping your niche to achieve?

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Get Your
Free eBook!

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Learn how to command an audience that inspires loyalty with strategic thought leadership.

To learn more, click here.

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Avoiding your why could cost you your business.

The process of answering your why (as outlined above) is one that is highly neglected by most small business owners.

Yet it is the key to unlocking your true brand & business potential.

The process can initially feel arduous, emotional and expensive.

It requires a deep & intensive psychological dive. And that often shines a light on some difficult truths that we prefer to leave unexamined.

But if you cannot answer these questions with the utmost clarity & confidence, then I hate to break it to you but your business is not a brand. It is just another commodity competing on price.

And that will end up costing you so much more, quite possibly even your business entirely.[/vc_column_text][vc_empty_space height=”100px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1616879237575{margin-top: -35px !important;margin-bottom: -35px !important;}”][vc_column][vc_single_image image=”1390″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1623296917448{background-color: #f2f2f3 !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”100px”][vc_column_text]

The Takeaway

People believe in causes much bigger than themselves.

Everyone is fighting for something. And when you establish what you’re fighting for and for whom, it makes it easier for like-minded people to rally behind you over your competitors.[/vc_column_text][vc_empty_space height=”100px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”100px”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”865″ alignment=”center” style=”vc_box_circle_2″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Sulman Husain, Founder
Big Day | Brand Consultancy

Book your free strategy session with me here.

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